Science of Beauty & Future of Photography and AI

Westford Regency Hotel: 219 Littleton Rd,Westford MA 01886

Part 1 – The Science of Beauty

Rod opens with a data‐rich yet highly practical exploration of why certain faces and lighting patterns trigger universal perceptions of attractiveness. Drawing on recent research in neuroscience, evolutionary psychology, and visual cognition, he demonstrates how small adjustments in posing, lens choice, and light quality can dramatically influence a viewer’s emotional response. Attendees will learn a step‐by‐step “Confidence Lighting Framework,” discover facial cues that read as healthy and symmetrical, and receive a printable Facial Analysis Checklist they can use in every session to flatter diverse clients while preserving authenticity.

Part 2 – The Future of Photography: AI as Your Creative Catalyst

The second half shifts from theory to tomorrow’s practice, showcasing how artificial intelligence is redefining what’s possible behind—and beyond—the lens. Through showcasing examples and real‐world case studies, Rod walks members through:

● Re‐Imaging Scenes – Instantly relocate your subject to dream settings, rebuild environments, or extend studio sets without costly travel or elaborate props.

● Attire & Posing Reinvention – Use AI wardrobe swaps and pose optimizers to test styling ideas, perfect posture, and generate client‐approved looks before the first shutter click.

● AI Painting Workflows – Transform captures into museum‐worthy oil, acrylic, or watercolor renderings while maintaining likeness—complete with prompt recipes and brush‐stroke controls.

● Vision‐Defining Prompts – Translate your artistic voice into precise AI language, then iterate on concepts until the images on your bucket list leap from imagination to screen.

● Creativity Multipliers – Rapid ideation boards, “what‐if” composites, and story‐driven variations that push personal projects—and client offerings—beyond traditional boundaries.

Key Takeaways

Participants will leave able to:

● Apply evidence‐based posing and lighting that boosts client confidence and sales.

● Harness AI tools to expand creative horizons and define your artistic voice.

● Define and articulate a distinctive artistic vision while producing portfolio‐worthy images once limited to wish lists and daydreams.

This two‐part program blends science, artistry, and next‐generation innovation—empowering photographers to create portraits that are psychologically impactful, visually breathtaking, and unmistakably ready for the future.

Biography

Rod Evans is a nationally acclaimed portrait photographer based in Sioux Falls, South Dakota. For more than three decades he has crafted timeless, emotionally resonant family portraits and statement‐size wall art that grace homes and galleries across the United States. His luxurious studio, Evans Portraits, is renowned for blending classical artistry with forward‐thinking techniques, offering luxury clients an experience that is as memorable as the finished artwork itself.

A frequent artist for leading photography magazines, Rod is celebrated for pushing creative boundaries while championing the human stories behind every image. His groundbreaking FUZE Portraits seamlessly merge traditional capture with AI‐assisted enhancements, setting a new benchmark for realism and artistic flair in painted portraiture.

Beyond the camera, Rod is an influential educator and keynote speaker. He regularly presents at national, regional, and state conventions, inspiring photographers to elevate both craft and client experience through a unique blend of science, psychology, and cutting‐edge technology. His mission is simple: to help people see—and believe in—their own beauty while equipping photographers with the tools to make that transformation possible.

Link for group rate for the hotel: https://us01.iqwebbook.com/WRICCMA543/~/?coupon=PP0914