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Show me the Money: How to Shoot, Market and Sell to Seniors

When
22 Apr 2013
10:00 AM - 4:00 PM
Location
Hampton Inn & Conference Center, 319 Speen Street, Natick MA 01760
Registered
68 registrants

Registration

Affiliate Regisgtration – $79.00
This registration is for PPAM affiliate organization members.
Member Registration - Lunch Included – $15.00
This registration includes lunch.
Member Registration - No Lunch
This registration option is for PPAM members only.
Non-Member Registration – $99.00
This registration is for all non PPAM member attendees.

Registration is closed

Show me the Money:

How to Shoot, Market and Sell to Seniors

by Beth Forester

Registration begins at 9AM

Program begins at 10AM

Tired of shooting a marathon session only to be

disappointed by a puny order? This course is for you!
Let Beth show you how she garners a $2,000 average senior sale in one of the most depressed economic areas in the country, West Virginia.
First, she'll show you how she shoots to sell and what seniors want most in lighting, composition and design. Then, she will be your guide as you learn how to analyze your sessions and use proven business strategies to create a pricing structure that ensures profitable orders. From setting minimums based upon session type to using "desirable" products to guide your clients to targeted price points, Beth will show you "real world" strategies to increase your average sale and ensure a lucrative senior campaign.

From the initial phone call to the final sale, she will reveal her “everyday” tips and tricks to increasing your average sale and cornering the senior market in your area.

Highlights include:

marketing
sales
shooting for profit
understanding the teen mind
proofs and profitability
brand demand
order minimums
Beth’s top 10 tips for increasing your average sale

About Beth

With over 16 years in the photography industry, Beth Forester is an international award-winning photographer based in her home state of West Virginia. Specializing in high school senior portraiture, Beth is known not only for her stunning images but also for her creative marketing strategies and innovative business tactics. A true “number-cruncher,” she knows how to get the client, make the sale, and keep her business profitable and thriving in any economy. Thus, she has been featured in magazines such as Rangefinder, Professional Photographer and WV Executive.

In addition to running a full-time studio, Beth develops and markets the popular software line – photoDUDS, a commercially-licensed series of DVD volumes containing graphic design products and creative business kits developed specifically for professional photographers.