ROCKSTAR Seniors: Chasing (and Capturing)
the Elusive HS Senior
by David Hakamaki, Cr. Photog.
(the Home Based Photography Guru)
Monday, June 13, 2016
Registration starts at 9AM
Program begins at 10 AM
How do you grab a 17/18 year old’s attention and make them want to hang out with you? Much less how do you attract clients who will pay you for taking their senior portraits, rather than lose them to the "buddy with a camera", hobby photographer or competitor. Why is your Senior portrait business so difficult to master?
David will assist you with marketing yourself to the elusive and fickle HS Senior client. He will discuss social interaction, marketing, senior reps, client interaction, location selection, photo processing and sales sessions. Dive into the deep end and find out how his sales have tripled over the past few years by approaching the HS Senior market from an unconventional angle. David shows the secrets that have made his studio the HOT studio for HS Senior Portraits and has allowed him to serve on Simply Color Lab's "Senior Dream Team".
David uncovers the secrets he’s found in developing his photography business from his home based, small town area. His techniques work in either the small town or big city and out of the home or in an established brick and mortar studio. To make his studio really stand out, David has incorporated a new interactive technique in his sessions called "Live Viewing". He will demonstrate his "Live Viewing" process that allows the client to immediately see what is being photographed and has his clients telling their friends how unique the session was.
David's program will assist you with developing a Senior Rep program that brings in more clients than traditional (and expensive) marketing. He will also show you the process his studio uses to display images to his clients, conduct a highly effective sales session that brings in top dollar sales, implementing an incentive program that encourages the client to continue purchasing and developing a stellar customer marketing network. This program blends photography and business and allows the audience to take these tips and immediately see results in their HS Senior market. Allow this session to bust you out of the pack and make you the cool place to go.
David Hakamaki, Cr.Photog., is owner of Cutting Edge Photography, which is located in beautiful Iron Mountain, Michigan. Operating a full-time home-based studio and living in a small, rural community, David has gained national recognition for his work and is now known as the “Home Based Photography Guru”.
David’s career started out in the business world and he opened his photography studio in 2002. His studio has quickly become the highlight of his region, because of his unique style and client interaction. David uses his expertise of business and photography to make his studio highly desirable for HS Seniors, Youth Sports programs, Weddings, Families and Promotional clients. He has served as an Adjunct Professor of business, marketing and economics at multiple colleges and uses that knowledge, along with his photographic skills, to train photographers on all aspects of posing, lighting, client relations, business and marketing across the country.
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David serves as one of Simply Color Lab's "Senior Dream Team", Kubota Image Tools “Champions” and Savage Backgrounds “Featured Photographers”. David has been a Speaker at many local, state & national conferences, provides training webinars and beta testing on industry products, serves as a Photography Mentor and has been featured at Photographers Ignite and sold out WPPI Platform and Master Classes. His presentations not only focus on photography, but dig deep into the art of sales, marketing and client interaction. Understanding the pitfalls that today’s photographers encounter, David uses his business world background to deliver a poignant message. His fun, quirky and dynamic teaching methods offer a unique approach in presenting “real world” solutions to all levels of photographers.
David is a proud member of the Professional Photographers Association (PPA) and Wedding and Portrait Professionals International (WPPI). He serves as Growth Coordinator for his local Business Networking International (BNI) group and is highly active in his local community, serves as a Girls’ softball coach and travels the country with his family in search of adventure.
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