Four Steps to Success - Family & Children Portraiture
Ed Pedi, M.Photog. Cr. CPP
Sponsored by Millers Professional Imaging
After 26 years in business, Ed Pedi Photography has established itself as a consistently profitable and highly successful family/children portrait studio through hard work and by establishing and adhering to his blue print for success. His ‘Four Steps to Success’ program teaches the four key components that have been instrumental in his studios success and have helped him garner loyal customers for life. His proven formula includes: Marketing, Photography, Sales, and Superior Customer Service. You’ll learn how to create exclusivity for your work, combined with effective marketing ideas, creating a plan for every session to achieve greater sales and how superior customer service leads to loyal and committed clients. Ed’s style of teaching is to bring fun and humor to every presentation and his goal is to share his knowledge to help others achieve greater success at this great business of photography. Join Ed for an intensive program that promises to be one of the most energetic and fun workshops you may ever attend. If you feel your business needs a ‘tune-up’, whether you’ve been in business for one year, or ten or more years, this program is designed to teach you how to work on strengthening your weaknesses and help make your business more profitable through his four step philosophy.
Key points to be covered:
Marketing
Our top three marketing strategies
Creative ways to market your studio to generate business year round
How to create a demand for your brand and style of photography
How to build business recognition and goodwill in your community
Photography
Learn how to pose families and children quickly and naturally
Lighting techniques to make your images pop
Family tree and hierarchy posing
How to standardize your sessions to make best use of your time
Best ways to utilize outdoor space
Sales
No pressure sales system that will allow you to consistently
achieve $3000, $5000, $10,000 or more sales.
How to price your work
Develop a simple to understand price list
Streamline post production workflow and prepare for a successful sales session
Customer Service
All the little extras you can do to make the experience at your studio unique and special
Ed will also address some common issues that many photographers are challenged by; including:
How to satisfy clients who want your digital files without selling your digital files.
PRINTS ARE WHERE WE MAKE OUR INCOME!
How we charge for archiving images that have not been purchased.
Biography
In business for 26 years, Ed is currently serving as Governor on the board of American Society of Photographers. He is one of 74 PPA Approved Jurors, Past President of PPANE, and a two term, Past President of PPAM. Ed has been honored to receive a wide array of photographic awards including; a PPA Grand Imaging Award in 2018 for ‘The Finale’ which was also the highest scoring high school senior image at 2017 Northeast District competition. Ed has earned PPA’s Photographer of the Year designation eight times. His images have garnered multiple Kodak Gallery; FUJI Masterpiece; Courts of Honor and Judges Choice Awards. His work has been displayed at the Kodak Exhibit at Disney’s Epcot Center and he has had multiple images chosen for PPA’s Traveling Loan Collection. His images and profile have been featured in PPA magazine and in 2019 at Imaging USA Atlanta, he will be presented with PPA’s Image Excellence award for achieving 13 Loan Collection images. In 2005, Ed was honored by his State Association with the PPA National Award for service to Professional Photography and his proudest career achievement came in 2018 when he was presented with the prestigious Helen K. Yancy award for meritorious service to the professional photography industry. Ed was a featured platform instructor at Imaging USA 2012 and he returns to Imaging USA/Atlanta 2019 where he will teach (3) - two hour workshops titled: ‘Tried and True Blueprint to Successful and Profitable Family Portraits.’ Ed has taught multiple week-long workshops at NEIPP and PPSNYS, several Super Monday programs and lectured countrywide to numerous states, regional and national associations. He is author of the book, ’Classic Family Portraits’ a posing, lighting and composition resource guide for professional photographers, available on Amazon and Barnes and Noble. See additional samples of Ed’s images at: edpediphoto.com.
