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Upcoming events

    • 24 Apr 2017
    • 10:00 AM - 4:00 PM
    • Hampton Inn & Conference Center Natick
    • 33

    It's a Kid's Life
    Presented by Mike Ridinger

    Registration starts at 9AM
    Program begins at 10 AM

    Sponsored by Black Rapid, SweetLight Systems
    and H&H Color Lab


    “Kids”.  Sometimes just t
    he mention of them sends terror into the hearts of photographers.  Seen as the apple of a parent’s eye, viewed as small demolition experts by studio owners.  A child will either totally shun and wreak havoc on your time with them, or willingly be your best friend.  It is our job to break down that wall and get them
    to trust us.  Once you have gained their trust, they will be like putty in your hands. Mike acts silly.  Mike lets them be silly.  Mike makes mom be quiet.

    Join Mike Ridinger as he walks through a children’s consult to show how he connects with a subject going into detail on what works and what doesn’t.  From location, props, clothing, everything is planned-out ahead of time.

    Mike will also go in depth on lighting, from available light to studio light, he will do a hands on approach to learning.  Mike believes lighting is a major part of the session and, has a tendency, to be the most over-looked.  He will be using studio lighting, locational lighting and reflectors as well.

    Bonus Program: “AAA Customer Service”

    Studies are showing that customer loyalty is based on how well you treat them.  It’s not even about the best product most of the time.  However, when you add a great product to great customer service, you will win.  Women will go to an ok hairstylist if they are treated over the top.  People eat in mediocre restaurants all the time because the wait staff is awesome.  It’s the experience over end results.  Customer service starts on the very first phone call, and goes all the way to the hand-written thank you after the order is picked up.  He will talk about how he runs his studio with AAA customer service and a great product.

    Mike & Jessica Ridinger own and operate their studio in beautiful downtown Lewiston, Idaho.  Their pride and joy are their two sons, Keaton and Cade.  Every day is a great day at Ridinger’s, the Art of Photography where they get to go to work and enjoy what they love, creating images and meaningful relationships with their clients.  The studio was originally established in 1917 as Engstroms. They are the 3rd owners of the studio.

    Mike was recently awarded his PPA Craftsman Degree at Imaging USA.  He is a past President of Professional Photographers of Idaho, and is regarded by many as one of the best mentors in the industry.  He is constantly giving back his knowledge to his fellow photographers.

    Sponsored by

    • 08 May 2017
    • 9:30 AM - 4:30 PM
    • ASA Photographic – Lucozzi Studio 71 Faulkner St., #215, N. Billerica, MA
    • 26

    Thrive, Don’t Simply Survive in Today’s Portrait Business

    with David Hilton

    DATE: Monday May 8th, 2017 9:30 am - 4:30 pm

     LOCATION: ASA Photographic – Lucozzi Studio
    71 Faulkner St., #215, N. Billerica, MA  

    “Thrive, Don’t Simply Survive in today’s portrait business”

    In this workshop, David Hilton will give you the tools that the top 5%, thriving studio owners do differently than the other 95% who are simply just surviving.

    Breaking free of the myths that hold so many studio owners back it’s not the economy, not the customers, not the competition the power is within you!

    This program will teach you step by step the necessary adjustments to make to your mindset and your business to ignite your career. Key concepts taught in this program include:

    • ·       Understanding your personal motivation & what holds you back, with the strategies to break through those barriers.
    • ·       Understanding your personal and business brand that customers will crave to own.
    • ·       Relation marketing as a powerful, yet inexpensive, means to rapid business growth.
    • ·       Building your customer journey from first encounter to the final thank you note and referrals so that during the order session customers are predisposed to wanting to own their portraits.
    • ·       Knowing how to manage your time, so that you run the business, rather than the business running you.

    This program will help you achieve your dreams, perhaps even taking you to success that you never thought possible.

    David Hilton doesn’t just talk, he makes a difference! He will help you see your business from a whole new perspective and provide you with the tools to make your business potentially the most valuable asset you’ll ever own.

    David is president of Strategic Vision Business Development Corp. For more than 10 years David was a Senior E-Myth Coach (Michael Gerber’s E-Myth Revisited); he has taught Dale Carnegie’s Management Program and was an Independent Business Advisor with Glazer-Kennedy’s Insider’s Circle. You’ll find more information about David on his website.

    To learn more ...

    All PPA member attendees will receive 1 Merit.

    PPA # Must be provided at time of registration.

    Class limit: 40

    DATE:  Monday May 8th, 2017

    Class Hours: 9:30 am– 4:30 pm

    Payment must be made upon registration

    Location: ASA Photographic – Lucozzi Studio
    71 Faulkner St., #215, N. Billerica, MA 

    • 26 Jun 2017
    • 10:00 AM - 4:00 PM
    • Hampton Inn & Conference Center Natick
    Making the Most Out of Your Images in Lightroom and Lightroom Mobile
    Presented by Jared Platt

    Monday June 26th, 2017

    Registration starts at 9AM
    Program begins at 10 AM

    Location Hampton Inn & Conference Center
    319 Speen Stre
    et, Natick MA


    Being a photographer is a privilege and an adventure and a lot of fun, oh… and a lot of work!  With the right tools, techniques and education, you can minimize the work side of that equation and increase the fun.  Photography workflow guru, Jared Platt will teach you how to get your work done faster, smarter, with greater quality and beauty and have a lot more fun doing it.  Oh, and one other thing, make more money doing it.  Spend a day with Jared as he gives you months of your life back and a fresh new perspective on your photography and workflow.  Professionals and enthusiasts alike are encouraged to attend, Jared teaches to all skill levels.

    Jared is an international wedding and lifestyle photographer and photographic lecturer.  You can see him online at CreativeLive teaching Lightroom and Photography, on YouTube for Profoto's light shaping series "What's the Difference" and catch him at International photo conferences around the globe.  Jared has been teaching photography for 20 years and has been a working photographer for the last quarter century.  His lectures are not only mind blowing in content, but also very entertaining. Don't miss the opportunity to learn from him whenever you get the chance.

    • 18 Sep 2017
    • 10:00 AM - 4:00 PM
    • Hampton Inn & Conference Center Natick

    Sports and Underclass for
    the Traditional Studio
    Presented by Pat Cahill

    Monday September 18th, 2017

    Registration starts at 9AM
    Program begins at 10 AM

    Sponsored by ACI

    Location Hampton Inn & Conference Center
    319 Speen Street, Natick MA

       Are you sitting in your studio watching thousands of dollars walk out of your town with the larger, chain school or sports photographers? Wondering how you can stop the madness and take advantage of that business? Wonder no more. Pat Cahill has plugged the drain in his small Wisconsin community and now reaps the overflow benefits from these lucrative school picture contracts.

    In his program, Pat speaks on how a traditional studio can increase profits by breaking into the sports and underclass market for leagues and schools. He will cover: Beating (out) the Competition, how to get sports and underclass jobs, how to keep sports and underclass jobs, controlling a sports or underclass shoot, delivery, green screen backgrounds, control of lighting both indoor and outdoor, on-line ordering, file management and how to increase your sports and underclass sales. 

    In his program, Pat can teach you how to: 

    Be from a small town and compete against the “big boys”
    Eliminate the competition and gain control of your own back yard.
    Be more than just a building by getting involved in the community.
    Giving back to the community and how it profits your business.
    Maintain a high profile in the community to maintain the business.
    Go after the sale and ask for the business.
    • Sports and underclass is no longer a “specialty”. Any studio can benefit and profit from sports and  underclass photography, even if your area seems to be “locked in” with contracts. Learn how your studio can own those contracts.

    • You no longer need special equipment to make a profit. Your digital camera and a handful of basic equipment is all you need to get started.
    • There’s gold in them thar’ schools. With today’s hectic schedules, parents count on photographers to capture their children’s sports memories. Sports and underclass pictures are an established practice that no parent goes without. Don’t miss out on an opportunity to not only profit, but market to, these students and families.  Beating (out) the Competition

    Pat Cahill is the National Sales Manager of American Color Imaging, Pat deals with teaching independent studios the fundamentals of digital control along with file and data management in an underclass and sports setting. As a sought-after platform speaker, Pat has lectured throughout the United States in the Benefits of Volume Business Models, Team Building, Sales, Customer Service, Communications and Accountability. 

    Pat a, Cr. Photog., along with his wife Merry opened Cahill Studios of Photography in Amery, Wisconsin in 1978. In August 2014 Joy Cahill, Pat’s daughter, purchased the studio from Pat and Merry. The Cahill Studio business model has evolved over the years and maintained their market right position, producing high quality products, with high consumer demand and great profitability. Cahill’s focus has been on streamlining workflow efficiencies and minimizing internal production costs by outsourcing and automating where every possible. With a moto, “We only make money taking or selling pictures Pat & Merry who have helped Joy outsourcing and automation to a new level.

    A board member of the Professional Photographers of America’s Industry Adversary Counsel, past board member of the Wisconsin Professional Photographers Association, Pat is an Honorary Fellow in the State of Wisconsin as well as a member of ASP, PSPI and SPAC. Pat and his wife, Merry, have five children and Pat is a former Investigator for the Polk County, Wisconsin, Sheriff’s Department.

    Sponsored by

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