Be sure to log in so you get the member discounts!

Upcoming events

    • 07 Jun 2021
    • 10:00 AM - 4:30 PM (EDT)
    • Holiday Inn 31 Hampshire Street, Mansfield, MA 02048

    "Location Lighting"

    with Rick Friedman

    Date: Monday June 7th 2021

    Time: 10:00 am - 4:30 pm

    Location: Holiday Inn 31 Hampshire Street, Mansfield, MA

    "Location Lighting"
    with Rick Friedman

    Join award-winning photographer Rick Friedman for this full day, hands-on “Location Lighting Workshop”.  This intensive and interactive seminar is designed for portrait, wedding, corporate, and event photographers and photojournalists who desire to improve their knowledge of lighting. Many of Rick’s assignments allow for almost no setup time.  Rick will be teaching this technique of lighting.  Rick has taught this workshop in across the US, UK, Bahamas, Costa Rica, Canada, and United Arab Emirates.  Come join us for a day of lighting, laughing, and photographing models!

     The workshop commences with ways to create wonderful light by using a single Speedlight with different light modifiers, then proceeds to using multiple speedlights, mixing speedlights with studio strobes, balancing strobes with available light and working with LEDs.  The workshop includes working with color gels for adding drama and accents to your photographs. Rick created the “Location Lighting Kit” gel pack for Rosco.


     The class will work with various types of light modifiers, soft boxes, Octas, light panels, screens, grids, snoots, reflectors, gobos and barn doors and projected backgrounds. The Savage LEDs Rick works with enable the user to control the output and colors with an app on your phone and are perfect for light painting models and backgrounds. Attendees will learn the use of light meters and various types of radios.  Rick will also cover the essentials of building your own gaffer kit.

    Facebook: Rick Friedman

    Instagram:  rickfriedmanpix.


    Rick Friedman has been a photojournalist and portrait photographer for decades. Based in Boston, he travels the world for numerous publications, corporations, advertising assignments and film and television productions. His published work has appeared in/on Time, National Geographic, Newsweek, ABC News, CBS News, CNN NBC News, Discovery Channel, The New York Times, Washington Post, Boston Globe, Nature, USA Today, The Guardian, Der Spiegel, Stern, Discover and many other publications around the globe.  He has produced over 75 book and magazine covers and has worked on 20 film productions. 

    Rick, known for his practical, creative lighting, has been teaching his "Location Lighting Workshops" for the past 20 years across the US, UK, Canada and in the United Arab Emirates. He has presented his work and taught workshops at PhotoPlus, WPPI, Imaging USA, SWPP(London), Xposure (UAE), PPoC (Canada), White House News Photographers Association, CanAm Photo Expo, numerous PPA events, and at many other events.  Rick has taught thousands of people practical lighting in his hands-on workshops, subtitled “Lighting and Laughing”  

    Rick has appeared on Creative Live, B&H TV, PhotoPlus, “Sharjah Today” (UAE, done in Arabic, that was interesting), Sky TV, Austrailia, The Photographer Show, Photofocus, Tamron Recipes and numerous other podcasts and webcasts.

    Location: Holiday Inn 31 Hampshire Street, Mansfield, MA
    • 13 Sep 2021
    • 10:00 AM - 4:30 PM (EDT)
    • Holiday Inn, 31 Hampshire Road Mansfield MA

    Black and White Relationship Portraits
    with Tim Walden

    Monday September 13th, 2021

    Registration starts at 9 AM

    Time: 10:00 am - 4:30 pm

    Location: Holiday Inn 31 Hampshire Street, Mansfield, MA

    "Black and White Relationship Portraits"

    Tim Walden, M.Photog.Hon.M.Photog.Cr.CPP,F-ASP
    brings priceless knowledge to the table when it comes to running a successful, upscale portrait studio. With fresh, innovative ideas, mingled with passion and emotion, Tim along with Bev remain a driving force in this industry and an inspiration to those who follow them.  They were both awarded the Gerhard Bakker Award for excellence in educating fellow photographers and he is excited to share his journey with you.


    Defining your style and establishing your brand.

    Here he will discuss style and branding and how the Waldens built one of the best known brands in the U.S. known as “Relationship” portraiture. Learn how to build “gaps” between you and the masses by offering upscale services.

    Tim will look at the Enemies of Creativity, how to overcome them and then give you wording you can use with your clients to get everyone on the same page. Finally, he shares how to incorporate emotion into imagery to elevate its impact and tell people’s stories as he discusses our tag line, “Behind Every Face, There Is A Story.”



     Dynamic lighting, posing and sets.

    Roll up your selves here as Tim delves into the the details of creating great portraiture. He will look at studio lighting using the Walden 3-light system that is beautiful and will set you apart.  In this program, Tim will show his “Relationship Posing Templates”, foundational guides that are easy to re-create with a few simple props.

    Between the capture &  final print.

    Can a portrait be considered “fine art?” Can it demand the same money as a fine art piece? Tim’s message, in this over-saturated market, is all about being a “Print Artist” in a digital world.  He will discuss how to create new respect for the print and its value along with how to capture, process and finesse the imagery

    for dynamic prints that pull out every detail and how this message fits perfectly with using a high quality lab to complete the process. This segment will include a discussion from Tim on how he creates the iconic black and

    white fine art portraits that the Waldens are known for.


    Marketing principles that work.

    Learn cornerstone marketing philosophies that will build desire for your imagery, drive business your way and, more importantly, create buzz.  Tim will discuss several key areas for lasting success including creating a grand experience, being unique, telling stories (both yours and your clients’) and the importance of building lasting client



    Sales Savvy

    Why do we work so hard and then drop the ball in the sales room? Here Tim will discusses avoiding the sales killers; frustration, fatigue and confusion by taking the lead and creating a plan for every sale we call Suggestions.

    Tim took over Walden’s Photography from his father in 1980, taking the studio in an entirely different direction when he developed the Walden trademark “Relationship” Black and White Fine Art portraiture. Today, he and his wife Beverly run a high-end studio, providing beautifully crafted images for their clients as well as traveling the world teaching and sharing with other photographers. Walden’s Photography is located in Lexington, Kentucky. 

    You can view more of Tim's work here:

  • Copyright 2020 Professional Photographers Association of Massachusetts
    Powered by Wild Apricot Membership Software