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Upcoming events

    • 02 Apr 2020
    • 7:00 PM - 9:00 PM
    • Online via ZOOM

    "How to Move Your Initial Contact, Consultation
    and In-PersonSales Online in the Age of Covid19
    with Stephen Sedman, M.Photog., Cr. and Cassandra Sullivan, M.Photog., Cr. CPP

    Thursday April 2nd, 2020

    Time: 7:00pm -9:00pm

    Location: Online via ZOOM

    All registrants will receive an email with a link
    to the live online event about 24 hours before the seminar.

    How to Move Your Initial Contact, Consultation and In-Person
    Sales Online in the Age of Covid19

    Just because most of us can not photograph customers right now, it does not mean you can't continue essential business operations.

    PPAM members, Stephen Sedman, M.Photog., Cr. and Cassandra Sullivan, M.Photog., Cr. CPP will present a live presentation via zoom on Thursday April 2nd.

    Stephen will show you how you can meet with a customer virtually to give the same personalized service and experience that coming to your studio for an initial consultation would. Weather you are booking weddings or events for next year or summer portrait sessions you will want to learn how to continue business online while customers can't come in to meet you. Even before the current crisis Stephen had found many younger customers prefer a virtual meeting to coming into the studio. Stephen will cover the technology and technique he uses to book clients that either can't or won't come in to the studio for that initial consultation.

    After that, Cassandra will show you what to do after the session! Cassandra will demonstrate her in-person sales techniques using Proselect and how she has adapted to online live sales. If you have sessions that you have already photographed, but your in-person sales have been put on hold then Cassandra will show you how you can stop waiting for the crisis to end and get back to in person customer sales now.

    If you photograph destination portraits in vacation areas you may adopt this technique for all your portraits even after we get back to normal business.

    We hope you will join us for an informative 2 hours!

    All registrants will receive an email with a link
    to the live online event about 24 hours before the seminar.

    Location: Online via ZOOM

    • 11 May 2020
    • 10:00 AM - 4:30 PM
    • Hampton Inn & Conference Center Natick

    The Art of Portraiture 1920's Style
    presented by 

    Rick Ferro, M.Photog., Cr.

    sponsored by

    Monday May 11th, 2020

    Registration starts at 9AM
    Program begins at 10 AM

    Location Hampton Inn & Conference Center
    319 Speen Street, Natick MA

    The Art of Portraiture 1920's Style

    Taking your Photography to a New Level

    Photographers as well as Clients are always looking for something new in Photography.

    Why not create a nostalgic look? Something so different that will set you apart from your competition.

    Get ready to set the stage for creating patterns, that were used in a forgotten era!.

    Rick Ferro's Program is going to bring us back to the 1920's.

    He is going to share all his tips on Hand gestures, Body Language, and Creative Lighting Effects.

    He is also going to use different Light source like Off Camera Flash, LED Lighting, and much more.

    It's all LIVE with Models,  so bring your Camera's.


    In the last forty years, Rick has impacted the photographic community by being one of the leading wedding photographers in the nation.  In addition to wedding photography, his clients have included 7-UP, Sprint, the Miami Dolphins, Master Card, and Mercedes Benz.

    In 1993, Walt Disney World in Orlando, Florida, approached Rick to create for Disney a wedding photography department. Rick became the Senior Wedding Photographer for Disney and trained their photographers. Rick was a photographer for ABC’s “Weddings of a Lifetime” and the “Regis & Kathie Lee Show”. Rick currently has photographed “Weddings of a Lifetime” for Disney’s “Free Form” channel.

    Rick has owned and operated over five photography studios and operated a photography concession for an international cruise line for three years.

    In 1999 Rick wrote his first book, “Creative Techniques For Lighting and Posing”, published by Amherst Media. Since then, Rick has had over eight books published in multiple languages.

    Because of Rick’s experience as a photographer, author and teacher, he is asked to speak at professional guilds, conferences and conventions and has taught in the United States, Canada and internationally in the UK, Scotland, and Ireland. Rick currently shares his insights and techniques on social media.

    Rick is a Lifetime Member of WPPI, Wedding & Portrait Photographers International, and is a member of PPA, Professional Photographers of America. Rick has an Associate of Science Degree and is a WPPI Master Photographer. Rick has received his PPA Master Photographer & Craftsman degree.  He has also earned the honor of his images meriting the PPA Loan Collection and Showcase Collection. In 2006 Rick received, along with his wife, the United Nations Leadership Award from the International Photographic Council at the United Nations in New York City. 

    Currently Rick is a Lead Photographer and Trainer for Walt Disney World’s Fine Art Department.

    sponsored by

    • 01 Jun 2020
    • 10:00 AM - 4:30 PM
    • Holiday Inn 31 Hampshire Street, Mansfield, MA 02048

    "The Cordless Studio"

    with Michael Mowbray, M.Photog., Cr.

    Monday June 1st, 2020

    Registration starts at 9AM
    Program begins at 10 AM

    Location: Holiday Inn 31 Hampshire Street, Mansfield, MA

    "The Cordless Studio: Off-Camera Flash"

    Michael Mowbray, M.Photog., Cr.

    sponsored in part by ACI

    In this class, you will learn how to light anything, anywhere, anytime with battery-powered flashes. Inside. Outside. In the dark. In the sun. Everywhere. Michael takes the complex topic of flash photography and boils it down to easy to follow and remember core tips that will help you rock out your off-camera flash (OCF). Learn how to tap into the full power and capabilities of your OCF system. In this hands-on workshop, Michael will teach you the ins and outs of using battery-powered portable flash for virtually any type of lighting, anywhere, anytime!

    This course will be a mix of classroom, demo and hands-on in the studio and on-location.

    About Michael:

    Michael is the author of the popular lighting books Shoot to Thrill and The Speedlight Studio (published by Amherst Media). He offers dynamic programs on Senior Portraits, Headshots, Lighting, and Business. His primary sponsor is American Color Imaging (ACI).

    Since opening Beautiful Portraits by Michael in 2001, Michael Mowbray has gone on to win many awards for his portraiture and was named a medalist in the PPA International Photographic Competition in 2011, 2012, 2013, 2015, 2018, and 2019. He has had the highest scoring wedding portrait in Wisconsin eight times in the past decade, including Wisconsin Best of Show-Wedding 2007, 2008, 2009,2011, 2012, 2013, 2014 and 2015. He has won the prestigious Kodak Gallery Award five times, and the Fuji Masterpiece Award for Outstanding Wedding Portraiture three times. Michael has also been named one of the Top 10 photographers in Wisconsin multiple times and “Best of Madison” by the readers of Madison Magazine.

    Michael gives back to the photographic community by sharing his expertise in classes, seminars, educational videos, his live Facebook show “Monday Morning Cup of Mo”, and his Facebook group "Godox Flash Help Group". His website for photographer education can be found at Michael also owns MoLight, an online retailer of high-performance yet economical speedlights and softboxes. The webstore can be found at

    Location: Holiday Inn 31 Hampshire Street, Mansfield, MA
    • 14 Sep 2020
    • 10:00 AM - 4:30 PM
    • Holiday Inn 31 Hampshire Street, Mansfield, MA 02048

    "Leverage the Power of Video for
    Marketing and Commercial Purpose"
    with Suzette Allen and Jon Yoshinaga

    Monday September 14th, 2020

    Registration starts at 9AM
    Program begins at 10 AM

    Location: Holiday Inn 31 Hampshire Street, Mansfield, MA

    "Leverage the Power of Video for
    Marketing and Commercial Purpose"
    with Suzette Allen and Jon Yoshinaga

    sponsored by Panasonic Lumix

    We all have video capability on our cameras and phones, and so few of us are leveraging
    it for marketing or sales. It’s a bit of a wall to scale, actually,
    with a whole new skill-set and vision,
    but it is certainly a skill you can learn and apply
    in a class with Suzette Allen and Jon Yoshinaga, the hybrid pioneers!

    How can you leverage Video?
    Let us count the ways…. Video for Marketing,

    for Weddings, for Commercial, for Seniors, for Headshots,

    Entreprenuers, Models, Social Media, IG, FB, websites….etc.

    Headshots and commercial photography are a great new profit
    stream that many of us are leveraging to fill in the gaps of our
    schedules! AND there are thousands of DIY millennials and
    baby boomers who are doing their own little gig on the side as
    Entrepreneurs!Need some Marketing? YES, PLEASE!

    Leveraging video to tell the stories and educate potential clients
    about your customer’s product or service is key, whether you
    make it a talking business card or just put a short video
    on your IG stream or website. Gotta Learn this? ABSOLUTELY!

    Learn HOW to set up your camera for the best video quality,
    and how to seamlessly shoot engaging video clips and
    tell the story naturally. Leveraging motion is the key
    to modern marketing. (And it is the best way make your
    clients look like savvy millennials, no matter what their age!)
    Beyond that, with everyone looking to websites to feel the pulse
    of a company, the ability to show personality, authenticity
    and core values [hopefully with an entertaining flair] is vital!
    Learn the simplest path to pulling all the parts together to
    make short, compelling videos for web, Social Media and
    Promo cards. Learn what you need to get started right
    away with video and moving Live Portraits!

    Sponsored by Panasonic Lumix

    *video settings and techniques for filming

    *storytelling tips and strategies

    *making effective Instagram advertising clips

    *strategy for smooth filming with nervous clients

    *formula for success with Talking Business Cards

    *use captions for silent communication

    *model and talent marketing cards

    *social media marketing guidelines and strategies

    About Suzette and Jon:

    Suzette Allen and Jon Yoshinaga, both professionals in Photography
    over 25 years, have been leading educators in our industry for
    the past 14 years, helping photographers embrace and
    understand Digital, Photoshop, Workflow and the
    technical side of our creativity process.

    Now they are leading the charge into the new era with HYBRID
    Imaging, combining stills, video and audio to create
    compelling Moving portraits [multimedia] that clients love!

    In their usual down-to-earth style, they make even tough concepts
    easy to understand and fun to learn! Be inspired and challenged
    with fresh creativity and new ways of communicating visually
    with HYBRID images…. the artful blend of photo, video and sound!

    Suzette Allen and her husband, Jon Yoshinaga, have been teaching
    Digital Imaging to Professional Photographers for over 10 years.
    Now they are helping photo enthusiasts and pros alike to embrace
    the new realm of video and hybrid imaging, helping photographers
    utilize new technology and learn what they need to stay relevant
    in the changing expectations of the photographic world.

    Widely known in our industry as compassionate and excellent
    teachers, you can count on them to help you succeed in this
    new field of expertise! No need to try to conquer this new territory
    alone or go at it feeling intimidated! Suzette & Jon want to help you
    succeed and genuinely enjoy helping students learn and grow
    in their artistic vision and skills! As a balanced couple with
    strengths in creative and technical, they are a great pair to have
    in your corner!

    Location: Holiday Inn 31 Hampshire Street, Mansfield, MA
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