Marketing to High School Seniors

  • 23 Jun 2014
  • 10:00 AM - 4:00 PM
  • Hampton Inn & Conference Center Natick


  • This registration is for PPAM affiliate organization members.
  • This registration option is for PPAM members only.
  • This registration is for all non PPAM member attendees.

Registration is closed
by Sal Cincotta
Registration starts at 9AM
Program begins at 10 AM

Ever wanted to expand your business and enter the world of high-school senior photography? This is the workshop for you. Beginner to advanced, this course dives deep into developing an ambassador program allowing your seniors to become your biggest evangelists and lead generators. 

Sal Cincotta will dig deep into ideas for marketing to this ever finicky demographic and explore how Facebook and Instagram are changing how you market your business and work. 

While senior photography is extremely popular in the mid-west, the east coast is relatively untapped. This is an amazing
opportunity to establish your studio in a new market. Every high school senior wants to look and feel like a celebrity. Offering the fashion experience fills this need. Cap and gown or boring studio shots are not what kids

Finally, Sal will cover the most important part of any business, how to price your work for maximum
 revenue. Not to be missed, this will be one of the most comprehensive courses offered on the topic.    

Sal Cincotta is an award winning photographer, speaker, author, and publisher of Shutter Magazine

Sal, along with his wife Taylor, own and operate Salvatore Cincotta Photography. Started in 2008, they have built a million dollar business focused on weddings and high school seniors. 
After spending 10 years in corporate America, Sal left to pursue a career in photography and has never looked back. Success is directly tied to the education he received while in business school. Sal graduated from Binghamton University, a top 20 business school, and has worked for Fortune 50 companies like Procter & Gamble and Microsoft. 
 "Success in photography is not about crafting a great image. There is so much more that goes into it. Without a solid foundation under your business, you will struggle and ultimately fail!"

To learn more about Sal, visit or

Copyright 2019 Professional Photographers Association of Massachusetts
Powered by Wild Apricot Membership Software