Black and White Relationship Portraits with Tim Walden

  • 13 Sep 2021
  • 10:00 AM - 4:30 PM
  • Holiday Inn, 31 Hampshire Road Mansfield MA


  • This registration option is for PPAM members only.
  • This registration is for PPAM affiliate organization members.
  • This registration is for all non PPAM member attendees.


Black and White Relationship Portraits
with Tim Walden

Monday September 13th, 2021

Registration starts at 9 AM

Time: 10:00 am - 4:30 pm

Location: Holiday Inn 31 Hampshire Street, Mansfield, MA

"Black and White Relationship Portraits"

Tim Walden, M.Photog.Hon.M.Photog.Cr.CPP,F-ASP
brings priceless knowledge to the table when it comes to running a successful, upscale portrait studio. With fresh, innovative ideas, mingled with passion and emotion, Tim along with Bev remain a driving force in this industry and an inspiration to those who follow them.  They were both awarded the Gerhard Bakker Award for excellence in educating fellow photographers and he is excited to share his journey with you.


Defining your style and establishing your brand.

Here he will discuss style and branding and how the Waldens built one of the best known brands in the U.S. known as “Relationship” portraiture. Learn how to build “gaps” between you and the masses by offering upscale services.

Tim will look at the Enemies of Creativity, how to overcome them and then give you wording you can use with your clients to get everyone on the same page. Finally, he shares how to incorporate emotion into imagery to elevate its impact and tell people’s stories as he discusses our tag line, “Behind Every Face, There Is A Story.”



 Dynamic lighting, posing and sets.

Roll up your selves here as Tim delves into the the details of creating great portraiture. He will look at studio lighting using the Walden 3-light system that is beautiful and will set you apart.  In this program, Tim will show his “Relationship Posing Templates”, foundational guides that are easy to re-create with a few simple props.

Between the capture &  final print.

Can a portrait be considered “fine art?” Can it demand the same money as a fine art piece? Tim’s message, in this over-saturated market, is all about being a “Print Artist” in a digital world.  He will discuss how to create new respect for the print and its value along with how to capture, process and finesse the imagery

for dynamic prints that pull out every detail and how this message fits perfectly with using a high quality lab to complete the process. This segment will include a discussion from Tim on how he creates the iconic black and

white fine art portraits that the Waldens are known for.


Marketing principles that work.

Learn cornerstone marketing philosophies that will build desire for your imagery, drive business your way and, more importantly, create buzz.  Tim will discuss several key areas for lasting success including creating a grand experience, being unique, telling stories (both yours and your clients’) and the importance of building lasting client



Sales Savvy

Why do we work so hard and then drop the ball in the sales room? Here Tim will discusses avoiding the sales killers; frustration, fatigue and confusion by taking the lead and creating a plan for every sale we call Suggestions.

Tim took over Walden’s Photography from his father in 1980, taking the studio in an entirely different direction when he developed the Walden trademark “Relationship” Black and White Fine Art portraiture. Today, he and his wife Beverly run a high-end studio, providing beautifully crafted images for their clients as well as traveling the world teaching and sharing with other photographers. Walden’s Photography is located in Lexington, Kentucky. 

You can view more of Tim's work here:

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