The Power of Video for Marketing and Commercial Purpose

  • 21 Sep 2020
  • 6:00 PM
  • 22 Sep 2020
  • 1:00 PM
  • Location: Virtual via Zoom

Registration

  • This registration option is for PPAM members only.
  • Member of a PPA Affiliate
    Must be a member of PPA or State Affiliate
  • Not a member of PPAM or PPA Affiliate

Registration is closed


"Leverage the Power of Video for
Marketing and Commercial Work"
with Suzette Allen

Monday September 21st, 2020 6:00pm - 9:00pm EST
and
September 22nd
, 2020 10:00am - 1:00pm EST

Location: Virtual Link to Zoom Meeting will be sent out the day before

sponsored by
Panasonic LUMIX Mirrorless



"Leverage the Power of Video for
Marketing and Commercial Work"
with Suzette Allen




We all have video capability on our cameras and phones, and so few of us are leveraging
it for marketing or sales. It’s a bit of a wall to scale, actually,
with a whole new skill-set and vision,
but it is certainly a skill you can learn and apply
in a class with Suzette Allen, the hybrid pioneer!

How can you leverage Video?
Let us count the ways…. Video for Marketing,

Video for Marketing, for Commercial clients, for Seniors, for Talent Headshots, 
Entreprenuers, Models, Weddings,
Social Media, IG, FB, websites….etc.

Headshots and commercial photography are a great new profit
stream that many of us are leveraging to fill in the gaps of our
schedules! AND there are thousands of DIY millennials and
baby boomers who are doing their own little gig on the side as
Entrepreneurs!Need some Marketing? YES, PLEASE!

Leveraging video to tell the stories and educate potential clients
about your customer’s product or service is key, whether you
make it a website educational video or just put a short video
on your IG stream or social.
Gotta Learn this? ABSOLUTELY!

Learn HOW to set up your camera for the best video quality,
and how to seamlessly shoot engaging video clips and
tell the story naturally. Leveraging motion is the key
to modern marketing. (And it is the best way make your
clients look like savvy millennials, no matter what their age!)
Beyond that, with everyone looking to websites to feel the pulse
of a company, the ability to show personality, authenticity
and core values [hopefully with an entertaining flair] is vital!
Learn the simplest path to pulling all the parts together and                                                    learn what you need to get started right away with video and
moving Live Portraits!

*video settings and techniques for filming

*storytelling tips and strategies

*making effective Instagram advertising clips

*strategy for smooth filming with nervous clients

*use captions for silent communication

*model and talent marketing cards

*social media marketing guidelines and strategies

To view videos Suzette has created please visit her website HERE





About Suzette Allen

Suzette Allen has been a professional photographer for
over 25 years and has been a leading educator in our industry for
the past 20 years, helping photographers embrace and
understand Digital, Photoshop, Workflow and the
technical side of our creativity process.

She loves helping photo enthusiasts and pros alike to embrace
the new realm of video and hybrid imaging, helping photographers
utilize new technology and learn what they need to stay relevant
in the changing expectations of the photographic world.

In her usual down-to-earth style, she makes even tough concepts
easy to understand and fun to learn! Be inspired and challenged
with fresh creativity and new ways of communicating visually
with Video and Hybrid images…. the artful blend of photo, video and sound!

Monday September 21st, 2020 6:00pm - 9:00pm EST
and
September 22nd
, 2020 10:00am - 1:00pm EST

Location: Virtual Link to Zoom Meeting will be sent out the day before
-=>-->
Copyright 2020 Professional Photographers Association of Massachusetts
Powered by Wild Apricot Membership Software