The Power of Video for Marketing and Commercial Purpose

  • 21 Sep 2020
  • 10:00 AM - 4:30 PM
  • Holiday Inn 31 Hampshire Street, Mansfield, MA 02048


  • This registration option is for PPAM members only.
  • Member of a PPA Affiliate
    Must be a member of PPA or State Affiliate
  • Not a member of PPAM or PPA Affiliate


"Leverage the Power of Video for
Marketing and Commercial Purpose"
with Suzette Allen and Jon Yoshinaga

Monday September 21st, 2020

Registration starts at 9AM
Program begins at 10 AM

Location: Holiday Inn 31 Hampshire Street, Mansfield, MA

"Leverage the Power of Video for
Marketing and Commercial Purpose"
with Suzette Allen and Jon Yoshinaga

sponsored by Panasonic Lumix

We all have video capability on our cameras and phones, and so few of us are leveraging
it for marketing or sales. It’s a bit of a wall to scale, actually,
with a whole new skill-set and vision,
but it is certainly a skill you can learn and apply
in a class with Suzette Allen and Jon Yoshinaga, the hybrid pioneers!

How can you leverage Video?
Let us count the ways…. Video for Marketing,

for Weddings, for Commercial, for Seniors, for Headshots,

Entreprenuers, Models, Social Media, IG, FB, websites….etc.

Headshots and commercial photography are a great new profit
stream that many of us are leveraging to fill in the gaps of our
schedules! AND there are thousands of DIY millennials and
baby boomers who are doing their own little gig on the side as
Entrepreneurs!Need some Marketing? YES, PLEASE!

Leveraging video to tell the stories and educate potential clients
about your customer’s product or service is key, whether you
make it a talking business card or just put a short video
on your IG stream or website. Gotta Learn this? ABSOLUTELY!

Learn HOW to set up your camera for the best video quality,
and how to seamlessly shoot engaging video clips and
tell the story naturally. Leveraging motion is the key
to modern marketing. (And it is the best way make your
clients look like savvy millennials, no matter what their age!)
Beyond that, with everyone looking to websites to feel the pulse
of a company, the ability to show personality, authenticity
and core values [hopefully with an entertaining flair] is vital!
Learn the simplest path to pulling all the parts together to
make short, compelling videos for web, Social Media and
Promo cards. Learn what you need to get started right
away with video and moving Live Portraits!

Sponsored by Panasonic Lumix

*video settings and techniques for filming

*storytelling tips and strategies

*making effective Instagram advertising clips

*strategy for smooth filming with nervous clients

*formula for success with Talking Business Cards

*use captions for silent communication

*model and talent marketing cards

*social media marketing guidelines and strategies

About Suzette and Jon:

Suzette Allen and Jon Yoshinaga, both professionals in Photography
over 25 years, have been leading educators in our industry for
the past 14 years, helping photographers embrace and
understand Digital, Photoshop, Workflow and the
technical side of our creativity process.

Now they are leading the charge into the new era with HYBRID
Imaging, combining stills, video and audio to create
compelling Moving portraits [multimedia] that clients love!

In their usual down-to-earth style, they make even tough concepts
easy to understand and fun to learn! Be inspired and challenged
with fresh creativity and new ways of communicating visually
with HYBRID images…. the artful blend of photo, video and sound!

Suzette Allen and her husband, Jon Yoshinaga, have been teaching
Digital Imaging to Professional Photographers for over 10 years.
Now they are helping photo enthusiasts and pros alike to embrace
the new realm of video and hybrid imaging, helping photographers
utilize new technology and learn what they need to stay relevant
in the changing expectations of the photographic world.

Widely known in our industry as compassionate and excellent
teachers, you can count on them to help you succeed in this
new field of expertise! No need to try to conquer this new territory
alone or go at it feeling intimidated! Suzette & Jon want to help you
succeed and genuinely enjoy helping students learn and grow
in their artistic vision and skills! As a balanced couple with
strengths in creative and technical, they are a great pair to have
in your corner!

Location: Holiday Inn 31 Hampshire Street, Mansfield, MA
Copyright 2020 Professional Photographers Association of Massachusetts
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